Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.

I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.

Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.

There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.

There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.

Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.

There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.

Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?

Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.

Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.

A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.

Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.

When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.

When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.

1) Advertising is Key! Truth is…you can’t afford not to advertise. Statistically speaking, research shows…companies that maintain their advertising throughout a recession are poised to reap benefits over their competitors, who do not advertise, especially once the market begins to recover. Therefore, slightly increasing your advertising in order to get the edge over your competition is a good idea. However, if you’re not in a position to do that, try to maintain your normal spending levels if at all possible. First and foremost… advertising is the promotion of a company’s products or services carried out essentially to drive sales of the products or services, but also, to build a brand identity and communicate any changes or new products or services to the customer base. If you want to grow your company’s profitability and improve your bottom line…you must ADVERTISE!

2) Choose your advertising method wisely. Here are some options.

a) Print advertising: newspapers, magazines, brochures, fliers & direct mail

b) Outdoor advertising: billboards, kiosks, trade shows and events

c) Broadcast advertising: Television, Radio and Internet

d) Covert advertising or in layman’s terms “product placement”: now this is the advertising you see in motion pictures-or with sitcoms on TV…this is a unique form of advertising that companies do to showcase their product or service.

e) Public Service advertising: is traditionally reserved for socially relevant messaging, political integrity, poverty, religious or civic events, nonprofit 501 (c) (3) organizations.

f) Celebrity advertising: of course this is when a famous person is asked to be a spokesperson for your product or service. Today there are growing companies that bank on the power and influence of celebrity advertising. In most cases, the celebrity lends instant credibility and influences the target customer base positive manner thereby increasing the company’s profitability.

3) The difference between having an advertising plan and having an advertising strategy is critical. It’s like this…if you want to get from point A to point B that’s your plan. Your strategy is how you’re going to do it. For example if my plan is to drive to Savannah then I have to formulate a strategy on how I’m going to get there…either by car, plane or train etc. Once I determine the how, then I must map out my route…that’s my strategy. Your advertising plan consists of what your goal is. For instance, let’s say your plan is to increase sales by 30% and promote your special July 4th sale including half off of everything in stock. Well the advertising strategy must include the execution of the plan. If you want to inform your prospective customers about your sale…you’ve got to figure out “the how factor”…how are you going to get that message across? What vehicle will you use? Then you must strategize an effective campaign relaying the pertinent information to the target audience utilizing a creative advertisement to effectively communicate your message. You may decide to combine flyers, TV, radio & internet along with a celebrity endorsement. So the advertising plan and advertising strategy are very different but function in partnership…because one doesn’t work effectively without the other.

4) The one key word to use in advertising The best word in advertising is…”FREE” anything free is going to instantly grab attention and make your customer curious to find out what is being offered for free! However, if you’re limited on what you can offer for free…there are other advertising techniques you can use…i.e., special offers are nothing more than good old fashioned “bribery” because you hook the customer with the BUY ONE GET ONE OFFER or Buy TWO GET ONE HALF OFF! This technique is very effective because you have given the customer an incentive to spend more!

5) The most important element in effective advertising The industry terminology is called “THE CALL-TO-ACTION.” But I like to call it, the WOW Factor or the “Special Sauce.” In today’s society we are spoiled. Most of us want everything now, at our convenience and deeply discounted. Consumers today don’t want to spend too much time or energy looking for a great deal. Most importantly we look for a quality product or service at a great price. Thus, the key for any company or business…is to offer their target audience something unique that’s going to “knock their socks off!” However, you must offer something that will influence the target customer to take action right away! The WOW Factor equals activation! To make sure you get that activation; you must give it the KISS test; KEEP-IT-SWEET & SIMPLE!

Starting a home based business is scary!A home based business can be one of the most rewarding, yet scariest, events of your life. It is very risky, but the potential rewards can be very appealing. This post explores tips to help make your endeavor successful.Make success your goal! When you are starting a home based business, it is important to keep your focus and have a plan. Figure out what you want to accomplish with your business! Determine what success will mean for you.Here are tips for starting a home based business successfully:Don’t let your home business prevent you from networking. Starting a home based business means you’ll have to increase your networking efforts. You’ll need to look for local events where you can show off your business. You’ll be able to meet potential customers and network with businesses you may want to affiliate with.Thinking of running a business from your home? Be sure to research the price ranges of the products or services you will market. Also, know how much you need to make from each sale and how much your clients will pay for your products or services.Do not let your home business blog or website distract customers from your home business! Otherwise, your efforts will suffer! Make sure the blog or website has minimal distractions. You want customers to want to digest the information on your blog and explore it easily.If you are planning on starting a home based business where clients will visit your home, you will need to purchase business insurance. Your business policy will provide coverage for your business assets and liability coverage in case a customer gets injured on your property.When working from home, don’t forget to eat properly! Eating healthy foods is very important to your brain! It will keep your mind clear, efficient, and functioning. Also, don’t over-eat. It’s awfully tempting to raid the kitchen during the day.When starting a home based business, be sure to remind yourself that it is still a business. Keep all receipts for home business expenses, like mortgage, phone, energy, and insurance bills. A percentage of these expenses for maintaining your home can be deducted when you file your taxes. Also, make certain when you begin a home business to consult with an accountant to ensure that you adhere to all local, state, and federal laws regarding starting a home based business. It is essential to keep accurate financial records. An accountant can advise you about available tax benefits.It is sometimes easy to become overwhelmed when running a business from home. Be sure to take time for yourself. Work “me” time into your work schedule so you don’t forget to take some time off. Try not to forget where work ends and family time begins.There are several factors that can increase your chances of success when starting a home based business, despite the hundreds of variables at play. This post is just a fraction of the information you will need to gather as you continue increasing the traffic of your home business blog or website.Does starting a home based business sound right for you?